How can brands resist being duped?
While brands can’t keep mass-market retailers from duplicating their products, they can take some measures to protect their businesses by developing multiple price points for different demographics and including affordable options for Gen Z. That way, young customers won’t seek dupes!
What’s more, we believe that luxury brands could try to create unique pieces that stand out with trademark logos and prints that are very difficult to replicate. That technique may discourage duping and help people recognize replicas, don’t you think?
