What is the negative effect?
At first, it may seem like dupes aren’t that terrible. If you have enough money to buy luxury brand items, you pay for them, and if not, you just simply head to a fast-fashion store and get what you want. Still, things aren’t so simple.
Counterfeit fashion has become more sophisticated and difficult to spot, which may lead customers to purchase dupes without knowing it. Consequently, a luxury brand might lose its reputation due to low-quality items sold in its name. Do you see the problem with this trend now?
