Young Consumers Love Dupes, But Are They Bad For Business?

Are dupes powered by fast fashion?

Did you know that clothes shopping used to be a rare event and not something you do every weekend? Over the past 20 years, the clothing industry saw the rise of fast fashion, which samples ideas from celebrity culture and turns them into garments in high street stores.

Image courtesy of lancerspoint.com

Of course, this phenomenon has accelerated the development of fashion dupes. Nowadays, fast-fashion brands like Shein churn out replica products when a luxury item becomes popular to meet consumer demand and profit from it. As long as they don’t break copyright laws, nothing bad will happen, right?

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