Experience is a marketable asset
Remember when you were fresh out of college and couldn’t find a job because every listing asked for five years of experience, minimum? That’s because expertise is one of the most bankable assets to have. However, most people don’t think it’s important.
Being experienced proves that you have value to add. One way to exploit it is to include testimonials and media appearances that support your skills. It will also build up your authority and give you the legitimacy to negotiate higher rates.