Starbucks bottled beverages
Okay, here’s a riddle for you: what do you get when you make a bottled beverage titan team up with the biggest coffeehouse chain in the whole world? If your answer was RTD coffee, then you’re on the right track, dear friend.
In 1994, PepsiCo and Starbucks partnered up to distribute ready-to-drink cold coffees to stores, vending machines, and soda fountains across the US to maximize their profit. Apparently, the partnership worked better than expected, as both companies keep expanding their RTD beverages catalog each year.
